Intelligent Geometry
After unveiling the Xbox Series X and Series S, the Xbox design team initiated this project to demonstrate their design philosophy: clean, geometrical, and minimalist. This approach not only emphasizes the distinctiveness of each product but also enables seamless integration with the interior design of any space.
Role: Art Direction, Motion Design Lead.
Client: Xbox
Creative Director: Nicolas Denhez (Microsoft)
Agency: Render Brew
Design Process & Development
I started by introducing organic lines to form the base shapes, with a playful approach. I then implemented a grid system and refined the graphical motion elements to ground the aesthetic.
