Ray-Ban Meta Spring/Summer 2024 Campaign

Ray-Ban Meta smart glasses is the latest product line integrating Ray-Ban's iconic eyewear design with Meta’s cutting-edge technology. These smart glasses feature AI and voice assistant integration, along with connectivity options, enabling users to access information, make calls, and interact with digital content seamlessly while wearing them. The design blends traditional eyewear aesthetics with advanced technological capabilities, enhancing the overall user experience.

For the announcement of the newest Ray-Ban Meta smart glasses, I collaborated closely with the industrial design lead and director to create a collection of design visuals. This set of imagery showcases the unique and wide range of CMF, encompassing 22 different SKUs and 3 unique frame styles.

Role: Art Direction, Project Lead

Collaborators: Inès Le Bihan, Peter Bristol, Paris Lowitz, Clement Balavoine, Bri Marie, Brendi Wedinger, Timothy Zarki.