Xbox Controller: Elite Series 2
In collaboration with the creative director and product designer from the Xbox team, we aimed to create a sophisticated motion piece that showcases the new features and design of the Elite Series 2 controller. I was entrusted with creative freedom to craft a story and motion design piece in partnership with Render Brew. The video was featured during the official announcement at E3 in 2019.
Role: Art Direction, Motion Design Lead.
Client: Xbox
Creative Direction: Nicolas Denhez, Elliot Hsu
Agency: Render Brew
Sound Design: Zelig Sound
Design Process & Development
I started out by creating a storyboard based on the client’s creative direction and brief to ensure that we would truly showcase each individual feature and design within the first 30 seconds. Then I built out a 2D motion language system that is minimal yet feels integrated within the 3D space.
